UMG2NTR

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방향：

UMG2NTR represents a pivotal shift in the music industry, as it underscores Universal Music Group's strategic focus on non-tangible assets. With the proliferation of digital platforms and the decline of physical sales, UMG's emphasis on intellectual property rights reflects a proactive approach to adapting to the evolving landscape of music consumption. By prioritizing licensing, partnerships, and digital distribution, UMG is positioning itself to leverage its extensive catalog of music and maximize revenue streams from its ownership of copyrights and publishing rights. As the industry continues to grapple with technological disruptions, UMG's transition towards non-tangible rights signifies a calculated response to ensure its continued success as a major player in the music business